Kukula kwa botolo la soda la Coca Cola

Chakudya ndi chofunikira poguba ndi kumenyana, koma kodi asilikali ayenera kumwa chiyani?Popeza asilikali a ku America anafika ku Ulaya mu 1942, yankho la funsoli lakhala lodziwikiratu: kumwa Coca-Cola mu botolo lomwe aliyense akudziwa, ndi concave ndi convex.

Akuti panthawi ya nkhondo yachiwiri ya padziko lonse, asilikali a ku United States anamwa mabotolo okwana 5 biliyoni a Coca Cola.Kampani ya Coca Cola Beverage inalonjeza kuti inyamula Coca Cola kupita kumadera osiyanasiyana ankhondo ndikukonza mtengo wake masenti asanu pa botolo.Asilikali a ku America owonetsedwa m'zikwangwani zankhondo anali akumwetulira, okonzeka kupita, atanyamula mabotolo a Coke, ndikugawana Coke ndi ana a ku Italy omwe anali atangomasulidwa kumene.Panthawiyi, ojambula adatumiza zithunzi pambuyo pake kuti agwire nthawi yomwe asilikali oyenda pansi, omwe adakumana ndi nkhondo zambiri, amamwa coke atalowa mu Rhine.Nkhondo Yachiwiri Yapadziko Lonse inatsegula msika wa Coca Cola.Mu 1886, ku Atlanta, Georgia, John Pemberton, yemwe kale anali mkulu wa gulu lankhondo la Confederate, yemwe anali wokonda morphine komanso wazamankhwala, adapanga Coca Cola.Masiku ano, kuwonjezera pa Cuba ndi North Korea mwatsopano, zakumwa izi zimagulitsidwa m'mayiko ena padziko lapansi.Mu 1985, Coca Cola adapita molunjika ku Milky Way: adakwera m'mlengalenga Challenger kumwa mowa m'nyumba. chakumwa cha carbonated chosayerekezeka chimakhalabe chosasinthika.Botolo la concave ndi convex la Coca Cola arc likugwirizana ndi chizindikiro chamakampani chazaka za m'ma 1800.Anthu mamiliyoni ambiri adanena kuti Coca-Cola ya botolo ndiyo yabwino kwambiri kumwa.Kaya pali maziko asayansi kapena ayi, anthu amadziwa zomwe amakonda: mawonekedwe a botolo lopindika komanso kumva ngati mafuta.

Malinga ndi katswiri wina wotchuka wa ku France wa ku America dzina lake Raymond Loewy, "Mabotolo a Coca Cola ndi opangidwa mwaluso kwambiri mu sayansi yogwiritsidwa ntchito komanso kapangidwe kake. Mwachidule, ndikuganiza kuti mabotolo a Coca Cola amatha kuonedwa ngati ntchito zachiyambi. Ndiwokongola kwambiri "pakali pano, womwe ndi wokwanira kuti ukhale pakati pa zotsogola m'mbiri ya kapangidwe kazinthu."Loy amakonda kunena kuti "zogulitsa ndiye cholinga chopangira" komanso "kwa ine, phiri lokongola kwambiri ndilo kukwera kwa malonda" - pamene botolo la Coke lili ndi mphira wokongola.Monga kapangidwe kodziwika kwa anthu onse padziko lapansi, ndi yotchuka kwambiri ngati Coca Cola.

Chosangalatsa ndichakuti Coca Cola wakhala akugulitsa madzi okoma okhala ndi cocaine omwe adafunsira chilolezo chokhacho kwa zaka 25.Komabe, kuyambira 1903, pambuyo pa kuchotsedwa kwa cocaine, "kauntala ya zakumwa zoziziritsa kukhosi" yomwe ili pamwamba pa bar ya ogulitsa ili ndi madzi osakaniza ndi soda ndikuzigulitsa.Panthawiyo, kampani ya zakumwa za Coca Cola inali isanapange "package" yakeyake.Panthawi ya nkhondo yoyamba ya padziko lonse, pamene asilikali a US ananyamuka ku Ulaya mu 1917, zakumwa zachinyengo zinali paliponse, kuphatikizapo Cheracola, Dixie Cola, Cocanola, ndi zina zotero. Coca Cola ayenera kukhala "weniweni" kuti akhazikitse udindo wake monga mtsogoleri wa makampani ndi hegemony. Mu 1915, Harold Hirsch, loya wa kampani ya Coca Cola, anakonza mpikisano wokonza botolo kuti apeze botolo loyenera.Anapempha makampani asanu ndi atatu onyamula katundu kuti achite nawo mpikisanowo, ndipo adapempha ophunzirawo kuti apange "mawonekedwe a botolo lotere: munthu mumdima akhoza kuzindikira pokhudza ndi dzanja lake; ndipo ndi yokongola kwambiri, ngakhale itasweka, anthu. ungadziwe kuti ndi botolo la Coke pang'onopang'ono."

Wopambana anali Lute Glass Company yomwe ili ku Terre Haute, Indiana, yomwe ntchito yake yopambana idapangidwa ndi Earl R. Dean.Mapangidwe ake amachokera m'mafanizo a mbewu za khola zomwe adazipeza pofufuza buku lofotokozera.Zowona zatsimikizira kuti botolo la Coke lopangidwa ndi Dean ndi lopindika komanso lopindika kwambiri kuposa ochita masewera achigololo Mae West ndi Louise Brooks, komanso lodzaza pang'ono: lidzagwera pamzere wa fakitale ya bottling.Pambuyo pa mtundu wocheperako mu 1916, botolo lopindika linakhala botolo la Coca Cola lokhazikika patatha zaka zinayi.Pofika m’chaka cha 1928, malonda a m’mabotolo anaposa aja owerengera zakumwa.Linali botolo lopangidwa ndi arc lomwe linapita kunkhondo mu 1941 ndikugonjetsa dziko lapansi.Panthawiyo, a Raymond Loy ndi antchito ake akulu, a John Ebstein, adasintha logo ya botolo la Coca Cola ndikulemba zoyera zoyera.Ngakhale chizindikirocho chimakhalabe ndi mawonekedwe apadera a Frank Mason Robinson mu 1886, izi zimapangitsa kuti mapangidwe a botolo agwirizane ndi nthawi.Robinson anali woyang'anira mabuku a Colonel Panberton.Ndiwokhoza kulemba Chingelezi mu font ya "Spencer", yomwe ndi font yokhazikika pamabizinesi aku America.Idapangidwa ndi Platt Rogers Spencer mu 1840, ndipo makina otayipira adatuluka patatha zaka 25.Dzina la Coca Cola linapangidwanso ndi Robinson.Kudzoza kwake kunachokera ku tsamba la coca ndi zipatso za kola zomwe Panberton amagwiritsa ntchito potulutsa caffeine ndikupanga zakumwa "zamankhwala" zovomerezeka.

Chithunzi pamwambapa ndi cha mbiri ya botolo lakale la Coca Cola.Mabuku ena onena za mbiri ya kapangidwe ka mafakitale (mwina mitundu yakale) ali ndi zolakwika zazing'ono (kapena zosamveka), zomwe amati botolo lagalasi lakale kapena logo ya Coca Cola ndi kapangidwe ka Raymond Loewy.Ndipotu mawu oyambawa si olondola kwenikweni.Chizindikiro cha Coca Cola (kuphatikiza dzina la Coca Cola) chinapangidwa ndi Frank Mason Robinson mu 1885. John Pemberton anali woyang'anira mabuku (John Pemberton anali woyamba kutulukira soda ya Coca Cola).Frank Mason Robinson adagwiritsa ntchito Spenserian, font yotchuka kwambiri pakati pa osunga mabuku panthawiyo.Pambuyo pake, adalowa ku Coca Cola ngati mlembi komanso mkulu wa zachuma, yemwe ali ndi udindo wotsatsa malonda oyambirira.(Onani Wikipedia kuti mudziwe zambiri)

Botolo lagalasi lakale la Coca Cola (contour bottle) linapangidwa ndi Earl R. Dean mu 1915. Panthawiyo, Coca Cola ankafunafuna botolo lomwe limatha kusiyanitsa mabotolo ena a zakumwa, ndipo linkadziwika ngakhale masana kapena usiku. idasweka.Iwo adachita mpikisano pazifukwa izi, ndi kutenga nawo mbali Root Glass (Earl R. Dean anali mlengi wa botolo ndi nkhungu woyang'anira Root), Poyamba, ankafuna kugwiritsa ntchito zosakaniza ziwiri za zakumwa izi, tsamba la cocoa ndi nyemba za cola, koma sanadziwe momwe iwo amawonekera.Kenako anaona chithunzi cha makoko a nyemba za koko mu Encyclopedia Britannica mu laibulale ndipo anapanga botolo lachikale limeneli potengera izo.

Panthawiyo, makina awo opangira nkhungu anafunika kukonzedwa mwamsanga, motero Earl R. Dean anajambula chojambula ndi kupanga nkhungu mkati mwa maola 24, ndipo kuyesa kunatulutsa makinawo asanazimitsidwe.Idasankhidwa mu 1916 ndikulowa pamsika chaka chimenecho, ndipo idakhala botolo la Coca Cola Company mu 1920.

Mbali yakumanzere ndi chitsanzo choyambirira cha Root, koma sichinapangidwe, chifukwa sichikhazikika pa lamba wotumizira, ndipo mbali yamanja ndi botolo lagalasi lachikale.

Wikipedia inanena kuti nkhaniyi imadziwika ndi anthu ena, koma anthu ambiri amaganiza kuti si yodalirika.Koma mapangidwe a botolo amachokera ku Root Glass, yomwe imayambitsidwa m'mbiri ya Coca Cola.Pamene Lowe anali msilikali wa ku France mpaka anabwerera ku United States mu 1919. Pambuyo pake, adapereka ntchito zopangira Coca Cola, kuphatikizapo kupanga botolo, ndipo anapanga chitini choyamba chachitsulo cha Coca Cola mu 1960. Mu 1955, Lowe adakonzanso nyumbayi. Botolo la galasi la Coca-Cola.Monga momwe tikuonera pachithunzi chapamwamba, kujambula pa botolo kunachotsedwa ndipo font yoyera inasinthidwa.

Coca Cola ili ndi mabotolo m'maiko ndi zigawo zosiyanasiyana.Kampani ya Coca Cola ili ndi zinthu zambiri, ndipo ili ndi zosintha zazing'ono zosiyanasiyana, zizindikiro ndi mabotolo m'maiko osiyanasiyana.Palinso osonkhanitsa ambiri.Chizindikiro cha Coca Cola chinasinthidwa mu 2007.

Chithunzi pamwambapa chikuwonetsa botolo la pulasitiki ndi botolo lagalasi la Coca Cola classic.Botolo la pulasitiki la Coca Cola (PET) linakonzedwanso chaka chatha, ndipo linakhazikitsidwa chaka chino kuti lilowe m'malo mwa mabotolo apulasitiki amtundu uliwonse wa Coca Cola.Ili ndi zinthu zochepera 5% kuposa botolo lapulasitiki loyambirira, lomwe ndi losavuta kuligwira ndikutsegula.Mabotolo apulasitiki a Coca Cola ali ngati mabotolo akale agalasi, chifukwa anthu amakondabe mabotolo agalasi.